The Force: Volkswagen commercial was beyond clever, very interesting and engaging. The gender representation of this video would be of a man, or actually a boy. However, the video also shows a men and woman, who actually represent a family (mom, dad, and son).The kid is at home dressed up as Darth Vader, and he is constantly trying to use the “force” to animate things. The woman in the commercial, who is clearly the “mom”, seems to be a stay at home mom, while the dad is a work. It is safe to say that this is a far reality of the 21st century, in which in many cases a mom also goes to work. But off course that are still many fortunate families that still have this privilege. This video is a commercial for a 2012 Volkswagen Passat, but the main character of the commercial, the kid dressed as “ Darth Vander”, is from the 70’s and yet because of its unforgettable and distinctive role in Star Wars, its character still have a strong presence in today’s culture.
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